JTBD Mapping Canvas¶
This worksheet helps you translate qualitative research into a Minimum Viable Product (MVP), launch experiments, and early customer relationship rituals. Complete it after conducting interviews or secondary research and revisit it as you iterate.
Module Alignment Checklist¶
- [ ] Clarified the core job-to-be-done that the MVP must solve (Lesson 01 – MVP Definition).
- [ ] Chosen the first go-to-market experiment to validate demand (Lesson 02 – GTM Strategy).
- [ ] Defined early CRM touchpoints for onboarding and retention (Lessons 03 & 04 – CRM Hierarchy and Pipeline).
Update each checkbox as you complete the sections below.
1. Customer Segment Snapshot¶
Capture the audience context before writing job statements.
| Segment name | When does the need arise? | Triggers & constraints | Existing alternatives | Evidence gathered |
|---|---|---|---|---|
Evidence sources may include interview notes, survey responses, analytics, or support tickets.
2. Job Stories (JTBD Statements)¶
Write at least two statements using the format “When , I want , so I can ___.” Keep the language in the customer’s words.
| Priority | Job story | Pain points today | Desired outcome | Notes from research |
|---|---|---|---|---|
| Must-have | ||||
| Nice-to-have | ||||
| Stretch |
3. Success Metrics & Signals¶
Translate each job story into measurable signals you can track during MVP testing.
| Job story label | Activation signal (first win) | Retention signal (repeat value) | Qualitative validation method |
|---|---|---|---|
Include notes on how you will instrument or observe each signal (e.g., in-product analytics, follow-up interviews).
4. MVP Scope Mapping¶
Identify the smallest solution slice that proves you can deliver the core job.
| Job story label | Critical workflow step | MVP feature or experiment | What will be faked or manual? | Owner |
|---|---|---|---|---|
Keep the scope constrained to the highest priority job stories. If a feature doesn’t support a critical workflow step, park it in a backlog.
5. First GTM Experiment¶
Design a lightweight experiment to reach the target segment and validate messaging.
| Channel | Hypothesis to test | Call-to-action | Success metric | Experiment window |
|---|---|---|---|---|
Examples: landing page with waitlist, customer advisory call, community post with survey link.
6. CRM Touchpoints & Handoffs¶
Plan early touchpoints for leads and customers flowing through your CRM pipeline.
| Pipeline stage | Segment or persona | Message/offer | Owner & cadence | Tool or automation |
|---|---|---|---|---|
| Lead capture | ||||
| Qualification | ||||
| Onboarding | ||||
| Expansion |
Ensure each stage references the signals defined above so that feedback loops stay consistent.
7. Next Iteration Plan¶
Summarize the most critical unknowns and next actions after completing this canvas.
| Unknown or risk | Evidence needed | Action owner | Target date |
|---|---|---|---|
Revisit these items during sprint planning and record decisions in your Team Canvas.
Tip: Store your completed JTBD Mapping Canvas alongside research notes in your capstone repository so mentors can track how insights translate into MVP experiments.